India is known for its rich cultural heritage and it is evident from its multiple ethnic handloom wear products. As a matter of fact, the handloom Industry is considered as a key Industry that contributes to the Indian economy. According to handloom census 2019-2020 the handloom sector creates around 35 lakh of direct employment. Ethnic handloom wear enhances the cultural richness with the flaunt of the artistry of the craftsman, weavers and artisans all across the globe without any match elsewhere. Certainly the demand of handloom has been sharply declined over the decade and so to make the voice of Indian weavers heard the Indian ethnic wear brand Swadeshi Vastra Bhandar came into existence with a mission to promote the handloom sector and provide assistance to the handloom weavers by boosting handloom textiles.
Swadeshi Vastra Bhandar was established in the year 2018 by the Young entrepreneur 26 year old Hardik Arora in Delhi, India to promote Make in India ethnic wear brand. He believed handloom must be promoted but the textiles must be affordable to all. So he has come up with the brand Swadeshi Vastra Bhandar that offers wide variety of range of textiles at nominal price as compared to other big brands. Initially started with 40-50 products and now they have over 300 different types of handloom textiles to offer to the customers and that includes cotton handloom fabrics, silk fabrics, linen fabric, bed sheet , Sari , Silk saree, cotton saree, Shirts , Coats, Suits, Kurti, palazzo, legging , dupatta, variety of Kurta Pajama and many more.
The range of textiles offered by Swadeshi Vastra Bhandar comes with world class quality with the feel of luxury handwoven textiles. Currently they have one wholesale office in Delhi and one retail outlet in Chander Nagar Ghaziabad UP. The handwoven ethnic products of Swadeshi Vastra Bhandar is appreciated by their clients all across India and in a span of 3 years the brand has enhanced its name to great heights under the supervision of Hardik Arora.
Hardik Arora shares the inspiration behind launching Swadeshi Vastra Bhandar “I have observed in the past few years that there are many major brands creating enormous weal and fortune by charging hefty amount from the customers even for a simple textile. This triggered me to launch Swadeshi Vastra Bhandar where I could provide quality products but at affordable range and this would not just empower handloom weavers but also generate employment.”
Unlike other sectors the crisis of Covid-19 has resulted in disruption of the Indian Textiles Industry across the globe. Hardik Shares “Pandemic had hit us very hard as well as the artisans who were on daily wage as this was their only source of livelihood for survival of their family. It was such a sudden disruption that we were literally not prepared for a complete lockdown with zero sales for few months. Then we began promoting and selling our product online via Instagram and Facebook and started delivering home delivery. Online selling helped us and the artisans survive during crisis. I am much thankful to the buyers for supporting us because if the customers would not have purchased our textiles we wouldn’t have helped the artisans. But we are glad everything has come back to normal and we stood tall all over again.”
Swadeshi Vastra Bhandar is giving tough competition to the other Major brands like ZARA, H&M, Manyavar by introducing new latest variants with exceptional design and world class quality. It is claiming to spread its wings internationally too to make handloom and Indian ethnic clothes a trend in overseas.
Hardik Signs off with brief about the production of the textiles in Swadeshi Vastra Bhandar “The pre-production begins with the trail stage where we make few pieces from scratch using the procedure of handloom spinning and weaving. Then we send that fabric for wash and vegetable dye procedure. Once the drying of fabric is done then we further send it for final production of textiles like Kurta, Kurti, Shirts and so on”
If you want to deck yourself up in this festive season and stay vibrant then grab the variety of pretty ethnic outfits of any colour and design of your choice from Swadeshi Vastra Bhandar. Shop now!
You can check out Swadeshi Vastra Bhandar on Google – https://g.page/r/CbA7dG3WBErrEA0Instagram – https://www.instagram.com/invites/contact/?i=tyltrak2hybd&utm_content=1mdee17