Say Hello to the echo of Eta Solutions: Heta Dave.

“I have no idea what I am doing”, Heta Dave thought at first, “All that I know is that I got to do something.” It was the peak of the pandemic, and yet her desire to do something was so compelling that she couldn’t wait to start working again.

But she had a tad bit of a problem. Heta had no idea of what she was supposed to do. Confusion had become the order of the day and only a monotonous existence substituted this feeling. It was obvious that things needed to change.

Luckily Heta’s life struck a chord when she joined her friend’s organization. It wasn’t what she wanted to do exactly. But anything that was something meant that she could stay away from doing nothing.

And that was what truly mattered to her. Day in day out, the work remained similar, stifling her already frustrating existence. But like every cloud has a silver lining, these boring periods of time had their own benefit.

Heta had an uncanny ability to think about ideas. But what set her apart was her discipline to implement all these ideas. After her stint at her friend’s company, everyone had learned these 3 things from Heta for life:

– Being Disciplined

– Being Bold

– Being upfront and straightforward.

This is where her spark of creativity finally became a flame of imagination. And this is where opportunity knocked hard on her doors of destiny.

It’s been over a year since Eta Solutions has made its mark on the world of online marketing, branding, and analytics. And there is no doubt that it’s here to stay.

During this journey, Heta learned a lot of things that she is now sharing with the world, in hope that this will make someone’s day a little better.

1: Happiness is an action. It has to happen at the present moment. And as it is an action, the more you postpone it the harder it becomes to feel content.

2: The more I learn the more I realize that the ACT of learning in itself doesn’t mean much. It’s the self-awareness and situational awareness coupled with your knowledge that truly matters.

3: No amount of money will solve all your problems. Your problems just change from one form to another. So instead of asking for no problems, be well equipped to deal with them.

4: You can only control your own actions. To be truly free, you must give up the illusion of control.

5: Sometimes life gives you unexpected breaks. It’s up to you to know how to use it.

6: For me, true happiness is giving. In a world where everyone wants to take more and more, this is my way of standing out

7: Others will never be able to fulfil your expectations. It’s okay. As long as you are doing your best, and so are they, it’s okay.

8: As I gain more experience, I learn how important non-reactivity really is. It allows you to focus on things that matter and save energy in the long run.

For her, marketing isn’t a means to an end. That would make marketing a type of manipulation. For Heta Dave, for Eta Solutions, marketing is just sharing stories. And no matter what, every story is worth hearing.

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