International business is a phenomenon of global percolation and adaptation of organizations selling products and services to conducive and favorable niches across the world. One requires strategic and well versed knowledge about international marketing and its applied principles for the foundation and expansion of any business to global boundaries.
The Pink Beagle written by Dr. Vikas Singh offers a detailed and perceptive insight on his experience and expertise of global business and trade. Mr. Singh, a doctorate in business administration from Lucknow University, has an experience of more than two decades in leading international corporates and is an authority on global trade and its various niches due to his extensive knowledge in the field.
Despite having a successful career, Dr. Singh left the corporate journey a few years ago to follow his passion of helping small businesses and exporters go global. He also gives a considerable amount of his time to writing, the result of which has been two books — Return Ticket and his last release, The Pink Beagle. The latter is a concentrated effort to bring into focus the concept of globalization and, as Dr. Singh puts it, Glocalization — a portmanteau of the connection between global and local trade.
Dr. Singh is also a successful speaker and has given many speeches on various platforms and is soon slated to speak at TEDEx Motijheel.
Coming back to his last release, The Pink Beagle is a thorough guide with plenty of references of successful brands and ventures for any aspiring business and is a must read for anyone starting a venture of their own. Dr. Singh brings all his experience and knowledge to play here and shows a path that can be trodden by anyone new or old in the world of global trade and branding. The book, segregated into many different chapters all dealing with a particular aspect of international business and trade, also contains a plethora of anecdotes from both DR. Singh’s personal experiences as well as popular culture.
The Pink Beagle is written in an easy to understand conversational style and many of the anecdotes and references are not only useful but are also extremely witty, making the reading experience a fun one.
Dr. Vikas Singh is presently working on his next book which is slated to release very soon. Here’s wishing him all the best for it.
You can purchase The Pink Beagle from the following link:http://mybook.to/thepinkbeagle
