Chandigarh, September 12 2021: Two young entrepreneurs of City Beautiful – the brother duo of Akshay Grover(40) and Karan Grover (36)– are all set give a new identity to Chandigarh – the grandeur of Novotel, an international brand of hotels known for its high-end hospitality and providing unforgettable experiences.
With finishing touches being given to Novotel, this 5-star will be formally unveiled on October 1, 2021 & will make it the chain’s 21st Novotel in India. Novotel is one of the hospitality brands of Accor Group.
Akshay and Karan are well known young entrepreneurs of the region with interests in hospitality. They own the famous Hotel KLG Starlite. What is more, the dynamic duo are pioneers in the auto sector too as they have the dealerships of renowned luxury german brands like Audi and Porsche. The two have other business interests too. It is this varied and rich experience in dealing with foreign brands that came in handy during the journey to get Novotel to Chandigarh.
Akshay says, “We have rich experience in the hospitality industry. The new venture of Novotel is aimed at scaling up and strengthening our presence in the hospitality sector of not just Chandigarh but the entire North region. The idea is to bring into Chandigarh a global & versatile hotel brand.”
Akshay and Karan have a keen sense of conducting business in Chandigarh and are both hands-on entrepreneurs. They are known in business circles for taking care of minute details and getting things done to a perfection by overseeing and at times even doing things themselves to set an example for employees.
It is this trait which can be seen at the hotel too. Akshay is personally taking care of the brand and operations while Karan is the brain behind the unique architecture and interior concepts of Novotel. The magnificently styled hotel is spread over an area of one acre, at an enviable location on the signature Chandigarh-Delhi highway at the corner of famous Tribune Chowk.
“Our hotel has already started attracting eyeballs of highway travellers thanks to the awe-inspiring design of Novotel,” says Akshay enthusiastically.
Akshay, an astute entrepreneur having vast experience in hospitality industry says, “It makes business sense, as Novotel has millions of members across the world. Once word of the presence of Novotel in Chandigarh trickles down within this target group, we will automatically get good business from travellers visiting tricity and the region.”
According to Karan, “Apart from ‘business potential’ another reason behind our decision to tie up with Novotel certainly was the fact that Novotel is a French hotel chain and Chandigarh too has a historical connection with France — the city’s main architect Le Corbusier was also from France.”
Both mentioned “We have worked hard in creating a very different kind of ambience in the hotel. There are elements adopted from Chandigarh architecture and themes. These will be seen across the hotel and even in guest rooms.”
Covid-19 pandemic did prove to be a challenge but both Akshay & Karan showed persistence and a sincerity of purpose and finally succeeded in their endeavours.
Come October 1 and the passionate brother duo will be formally bringing their ‘labour of love’ to Chandigarh thereby putting Chandigarh on the global hospitality map and of course providing tricity residents something to be proud of. The city certainly will now have a new and stunning landmark – Novotel Chandigarh.