Aromatherapy, often known as essential oil therapy, encompasses a wide range of traditional and complementary therapies that incorporate the use of essential oils and other aromatic plant compounds.
Let’s dive deep into Essential Oils & Incense Sticks and Cones
The compounds derived from plants are known as essential oils. These oils capture the plant’s scent and flavour, or its “essence.” Each essential oil has its distinct scent due to its unique aromatic components extracted from a specific plant. They’re made by steaming or pressing various parts of a plant, such as flowers, bark, leaves, or fruits to tap in the aromatic compounds.
Essential oils affect our entire body through numerous systems and pathways when they enter our bodies via absorption through the skin or inhalation through the nose. Essential oils must always be diluted with a carrier oil such as sweet almond oil or olive oil before being applied to the skin.
Incense has a long history and many different types, the most popular and widely used of which are stick and cone shaped incense. Both incense sticks and cones are made following the same process. To produce incense sticks and cones, a thick paste is made with water, pure essential oils, and incense powders. In terms of burning time and aroma, incense cones burn faster, whilst incense sticks have a milder scent and burn more evenly during the burn time.
Start of a journey – Divine Aroma
Khushali Vadhar grew up in a Gujarati business family. You could say that entrepreneurship runs in her blood. Her family’s business, Shashi Industries, manufactures and ships incense sticks to over 22 countries. After completing her master’s in enterprise at the University of Leeds in the United Kingdom, Khushali started her essential oils company, Divine Aroma, in October 2019.
Despite the fact that Ayurveda has been practised in India for over 6000 years, the Indian market was not as advanced as the rest of the world, and there was a significant gap in offering pure, high-quality oils because there was no transparency regarding the species or plants utilised or their origins. After months of diligent and extensive research, Khushali decided to try her hand at the Indian market after seeing the popularity and widespread use of essential oils and Aromatherapy in the West. Given the many benefits and origins of aromatherapy, as well as its growing popularity, Khushali wanted to raise awareness about its use while emphasising its roots in our age-old traditional systems.
A promise of purity
Divine Aroma caters to the Indian market as well as exports to UK, France, and is soon launching in all over Europe. The firm believes in the holistic development of the mind, body, and soul, and aims to offer natural products based on the age-old therapeutic methods of Indian Ayurvedic Aromatherapy to help people on their journey to attain it. Their product range includes essential oils, curative essential oil blends and natural incense sticks and cones. Their oils are undiluted, chemical and synthetic-free, cruelty-free, and vegan. For enhanced effectiveness, certified aroma therapists curate essential oil mixes, and incense sticks are prepared with pure essential oils and aromatic components free of charcoal. Apart from adhering to these guidelines, it selects botanical species with care, focusing on their origins and therapeutic properties. The brand takes great pride in being eco-conscious and believes in taking good care of the environment, so it uses recyclable packaging and donates 10% of profits towards animal welfare.
Each product they curate serves a specific purpose. It meets people’s individual needs without compromising product quality. The pandemic has further increased the need for aromatherapy due to increased anxiety and stress. As a result, the company has ensured that everyone is aware of aromatherapy, which has its roots in Indian culture. The Indian culture that has been instilled in the brand is quite visible and has been beautifully embraced.
