Entrepreneurship is a creative and technical skill and those who have mastered it are the ones responsible for bringing out new ideas to the market. Such people can sense business opportunities that arise out of common day situations and utilize their skill-set to give life to their ideas by working relentlessly towards their goal.
Female entrepreneurs or women-owned businesses have been increasing over the last few years and these women play a very major role in empowering the society. Besides playing a major role in their respective families, balancing work and promoting inclusion while contributing to the economic growth is truly an achievement. A growing entrepreneur making major strides in achieving financial independence, Genslin Vinodh, is the creative head behind the venture ‘Farm 2 Home – A Mom’s Promise’ which truly is a unique business- a home grown health and wellness food brand.
Natural food products go a long way in providing varied health benefits. ‘Farm 2 Home – A Mom’s Promise’ is a home grown health and wellness food brand which offers a wide range of over 350+ natural food products for people of all age groups.
Launched on Feb 5, 2018, this venture aims at serving its customers with food products free from Refined Sugar and Salt, Refined Oil, Ajinomoto, Maida, MSG and any other chemicals. The brand started with just ten products and 15+ customers, and four years forward, they have successfully processed over two Lakh orders. Every single day is of importance at Farm 2 Home as their products are also consumed by several tiny toddlers, elderly people, diabetic patients, cancer affected kids and adults who feel a huge difference in their health after consuming their products.
Farm 2 Home’s best innovations are the Rose Beet Syrup & Choco Dates Syrup.
The Brand Building
Building a brand from scratch requires long-term planning, research, creativity and commitment. ‘Farm 2 Home – A Mom’s Promise’ – didn’t begin with the aim of expanding, or building a name, instead it was confined to the walls of Ms. Genslin’s kitchen.
Determined to cut down the intake of processed food in her family which occupied almost all the shelves in her kitchen, her desire to replace them with natural ingredients which are known and trusted for ages is what started the dynamic process of building ‘Farm 2 Home – A Mom’s Promise’.
Ms. Genslin Vinodh’s husband was the motivating spirit behind this creative idea who helped her navigate new spaces and build a strong customer base. She stands overjoyed with the results of the efforts they put in and the consistent growth which has landed them a 95% repeat customer rate, which she believes is a milestone for any business owner.
Curating the perfect delicious recipe was the most difficult challenge faced by Farm 2 Home. Since all recipes are self-learnt, trial and error was a part of their daily routine until they achieved the desired taste. One such incident was when customers asked for a replacement of rose milk syrup’s ingredients without using any artificial flavour or colour. Farm 2 Home came up with the new Rose beet Syrup which was made using Organic Paneer Rose Petals for aroma and Beetroots for adding the natural soft pink colour. It took almost two months of trial and error to finalize the ratio and quantity of ingredients to be used and it was the 23rd time Ms. Genslin got the perfect recipe.
At that moment, Ms. Genslin felt that hard work never fails and she launched the rose beet syrup. Confident about the taste and quality, the syrup was a total hit as its sales numbered 5000 bottles in the first year itself. Ms. Genslin lives by the principle of customer satisfaction and curates every product with careful attention so that there is no room for negative reviews.
Ms. Genslin has made her brand a one stop destination for all the health requirements, using the finest quality ingredients to offer unbeatable quality products in the market.
Farm 2 Home also offers direct jobs to 10 women and indirect jobs to hundred plus resellers and continues to empower women in all possible ways.
The Venturesome Owner
The thirty-three years old, Chennai based enterprise owner Ms. Genslin Vinodh is an Engineer by profession. She strongly believes that the food we eat can either nourish us or destroy us. Thus her passion led her to become a certified Nutrition Expert and Holistic Wellness Coach. Ms. Genslin reckons that some birds are not meant to be caged as their feathers are just too bright and believes that her journey would be an inspiration for many women trying to achieve success in the entrepreneurial field.
Striking a balance between work and home is an occurrence most people fail at. This responsibility increases manifold adding a layer of complexity for working women because of the additional responsibilities bestowed upon them. In such a situation, it is common to lose sight while juggling between duties that require undivided attention. According to Ms. Genslin, what truly matters is the ability to stay focused on achieving our goal. For her, women entrepreneurship is an endless road to financial freedom which builds so much confidence and self-esteem in a woman that when they look back, they would be surprised by the growth and positive change.
Ms. Genslin is of the opinion that the experiences one undergoes while pursuing their entrepreneurial dream is worth sharing and listening to. As more women are walking down this road, she feels that women are truly being empowered by switching from the traditional homemaker role to an enterprise owner. She urges women to think for themselves as ‘Empowered women, Empower the society.’ She suggests the easiest way is to identify a skill that can be converted into a home based or an online opportunity, and then work on the technicalities to acheive your dreams.