AppTweak’s Dominance in the Indian ASO Market

AppTweak is the leading App Store Optimization (ASO) tool driven by data science. AppTweak empowers mobile leaders – such as Amazon, Jam City, Yelp, and Adobe – to grow their apps and games with actionable insights in a simple interface.

Committed to developing the most accurate, transparent, and easy-to-use ASO tool on the market, AppTweak supports over 1,500 app developers and game publishers worldwide. AppTweak’s all-in-one platform offers ASO Intelligence, Ad Intelligence, App Intelligence, and Market Intelligence.

Our editors spoke to Karan Lakhwani, Head of Business Development India at AppTweak, to understand the team’s plans for the Indian market, growth prospects, and AppTweak’s journey in India so far.

AppTweak’s Expansion in India

In January 2020, AppTweak started operations in India to provide localized services to its existing Indian clients, build and acquire new business, and make improvements to its tool to fit the needs of Indian app marketers. India accounts for over 14% of the total 218 billion global app installs and is one of the fastest-growing markets for apps and games. This makes the Indian region a lucrative market to tap into. AppTweak is the only international ASO company with full-fledged marketing, sales, and support team in India.

AppTweak’s Growth and Success

AppTweak has invested in the Indian market and has now developed a reputation as a real-time, accurate, and reliable source of information for app marketers. App marketers can now localize their apps in Hindi, English (UK), and English (India) on the Google Play Store, accounting for over 92% of all installs from Indian consumers. AppTweak provides data on over 150,000 Indian keywords daily and over 42,000 Indian apps on the App Store and Google Play. Karan believes that this investment is the key to AppTweak’s data accuracy and growth in the region. Having raised $22 million in Series B funding in April 2021, AppTweak also plans to continue investing in the Indian market to further strengthen its international presence in the APAC region. 

AppTweak’s Client Success Stories

In 2020, AppTweak began its Indian office serving 29 clients, a figure that has grown to 170 clients over the last 18 months. This exponential growth is a testament to the impact the ASO tool has on the business of app marketers in India. AppTweak works with leading apps like EA Games, ixigo, Practo, Amazon, and Games24x7.

Nishita Bajaj, Health Content Editor at Practo, describes AppTweak as “A buddy, guiding and watching over all of Practo’s ASO efforts. It offers a powerful package of tools that every app-based company must use. From understanding trends to tracking organic downloads and conversions, insights from AppTweak have only given us positive results.”

Anubhav Narula, SEO & ASO Manager at Ixigo explains how AppTweak assisted him on the ASO journey “My first task after joining Ixigo was to ensure that all our content was uniform across both languages, English and Hindi since our domestic market caters to a more localized target segment. The AppTweak Keyword Tool helped me understand all the different aspects of ASO so I could go ahead and start testing different titles and descriptions.”
AppTweak is leading the data revolution in India’s App Store Optimization space today by building a solid team, a reliable tool, and an impactful customer journey. AppTweak’s business growth of 107% in the Indian market is supported by a strong Net Promoter Score (NPS) and positive feedback from clients. As app installs in the Indian market grow by 28% year-over-year, AppTweak constantly innovates its ASO tool with new features, data capabilities, and localization options to create a holistic experience for app marketers. You can also find the team hosting, participating in, and leading app marketing events in India as the tool and team continue to grow. Every app marketer needs AppTweak to make informed decisions to find potential growth opportunities and gain a competitive advantage in the mobile market.

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