Aasnaa unveiled its range of organic and natural vinegars today at their manufacturing facility in Talwara Punjab. Brewed from locally sourced natural ingredients, organic produce and wild-harvested fruits, Aasnaa offers a range of seventeen unique products, each with a unique set of health benefits. This marks the entry of Aasnaa into the Apple Cider Vinegar market projected to grow to USD 2.55Billion by 2026.
Apple cider vinegar with its many health benefits has seen a rapid adoption among the health-conscious over the past few years. From anti-oxidant to anti-bacterial, ACV has several useful properties and is popular with people trying to lose weight, manage diabetes and hyper-tension, improve bowel movement and strengthen the heart muscle. Building on this acceptance of vinegars as a means of imbibing health benefits, Aasnaa in partnership with Unati Cooperative’s food science team has developed a range of health vinegars – amla, karela, jamun, grapes – to name a few. Bhupesh Saini CEO of Aasnaa said “Some of the benefits of ACV that have given it super-food status among its fans are actually benefits of acetic acid which is generic to all vinegar. By brewing vinegars from other nutritious foods, we have managed to create a portfolio of vinegars with sharply targeted therapeutic benefits for people with distinct lifestyles and challenges”.
Presiding over the tasting of the vinegars was Jyoti Saroop, Chief Scientist and Head New product development. “These seventeen products are the outcome of intense research by our team of food scientists over the past five years. Each one has been developed to target a particular benefit while ensuring organoleptic do not become a hurdle to consumption. We will soon be publishing full details of who should have which vinegar in what quantity how often for the best results on our website myaasnaa.com.”
Navdeep Khera, COO adds “Aasnaa works with super-foods such as amla, jamun, wheat-grass, karela, bamboo on the one hand and markets over forty products across juices, candies, vinegar, etc. In collaboration with Unati, Aasnaa runs a sustainable sourcing program with the support of local communities across Punjab and invests in several initiatives designed to improve the lifestyle today and prospects tomorrow for these communities”.
Aasnaa aims to bring India’s traditional foods, age-old recipes, magical ingredients back on to the family dining table. Its goal is to connect the traditional micro-food processing industries of mofussil India to the rapidly growing urban market for healthier snacks and natural solutions for lifestyle-related disorders
. Starting with gur candy in 2017 with a single farmer in Punjab, Aasnaa today works with 900+ farmers and local micro-entrepreneurs, operates a state-of-the-art food processing plant in Talwara and is available to customers in 3 countries via online and off-line retail partners.
Unati Cooperative a key partner in the venture, runs a vast wild-harvesting operation in certified organic forests through local communities and also engages a large team of food scientists to translate traditional recipes into modern, packaged foods.
Jeta, Media Team
Bhupesh Saini, CEO